Total store setup

Navigate the bumps, gates, and launch details.

Go from a new professional selling account to uploaded, optimized, priced, fulfilled, and advertised products with an experienced Amazon guide beside you.

The challenge

Amazon rewards clarity—and punishes guesswork.

Creating a store can be frustrating: business verification, category restrictions, identifiers, product data, images, shipping, labels, and account issues all appear before the first sale. Matt brings those moving parts into one practical launch sequence.

What Matt handles

Work that moves the account forward.

01

1. Professional account

Set up the selling account and work through business, tax, identity, and permission requirements.

02

2. Products & categories

Upload products, structure variations, prepare compliant identifiers through GS1 or a valid exemption, and address category approval needs.

03

3. Listing optimization

Build titles, bullet points, descriptions, attributes, images, keywords, and search terms before traffic arrives.

04

4. Pricing strategy

Research competition and substitutes to set a comfortable, competitive, value-led opening price.

05

5. Fulfillment setup

Compare FBA and merchant fulfillment, then work through the relevant shipping, labeling, and inventory process.

06

6. Advertising launch

Create an initial Sponsored Ads plan so qualified shoppers can begin discovering the new products.

07

7. Continued maintenance

Add products, adjust bids, monitor inventory, protect account health, and keep improving after launch.

Typical scope

Built around what your store actually needs.

Business and identity verificationCategory approval guidanceCatalog and variation setupFBA or merchant fulfillmentPricing, listings, ads, and launch

The goal

A successfully launched store with the operational and marketing foundation needed for the next stage.
Talk to Matt about my account

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