Competitive research
Review directly comparable products, substitutes, pack sizes, positioning, and current marketplace price bands.
Pricing strategy
Competitive does not always mean cheapest.
Find a price that protects your economics, reflects the product’s value, and makes sense beside the alternatives shoppers see on Amazon.
The challenge
Amazon rewards clarity—and punishes guesswork.
Pricing is part of the Amazon game, but racing to the bottom can damage margin and brand perception. The right strategy considers competing offers, product quality, build, reviews, fulfillment, demand, and the value proposition you want shoppers to understand.
What Matt handles
Work that moves the account forward.
Value proposition
Clarify why the product deserves its price and where listings must communicate that difference better.
Margin guardrails
Factor fees, fulfillment, advertising, promotions, and target contribution into practical boundaries.
Launch strategy
Plan an opening price and promotional approach that fits the product’s stage and objectives.
Ongoing adjustment
Watch competition, conversion, inventory, and Featured Offer behavior to guide future changes.
Typical scope
Built around what your store actually needs.
New product pricingCompetitive price auditsMargin-aware promotion planningRepricing guidancePricing and Featured Offer coordination
The goal
A pricing position that is comfortable, competitive, and consistent with what makes the product worth buying.Talk to Matt about my account ↗
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