1. Images
Plan the right mix of compliant product-on-white images, lifestyle photography, detail views, dimensions, and useful infographics.
Listing optimization
Four parts. One convincing product story.
Treat images, title, bullet points, and the description or A+ Content as a connected system that attracts attention, answers questions, and closes the sale.
The challenge
Amazon rewards clarity—and punishes guesswork.
A listing can rank and still fail to convert. Shoppers scan quickly, so each part has a different job: the images make the product tangible, the title earns the click, the bullets clarify the value, and the description handles the details that remove doubt.
What Matt handles
Work that moves the account forward.
2. Title
Format the first thing shoppers read around product identity, important features, clarity, and relevant search language.
3. Bullet points
Expand the promise with benefits, features, use cases, and missing keywords while avoiding common formatting and policy pitfalls.
4. Description
Use the long-form space to answer questions, explain the product fully, and close the sale with accurate detail.
A+ Content
For eligible brands, replace the plain wall of text with richer images, comparison modules, technical detail, and brand storytelling.
Typical scope
Built around what your store actually needs.
New listing creationExisting listing refreshesImage sequence briefsTitles and bullet pointsDescriptions and A+ Content
The goal
A listing where every element has a job and every shopper gets a clearer reason to buy.Talk to Matt about my account ↗
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