Eligibility & enrollment
Prepare brand, trademark, product, packaging, and account information for the Brand Registry process.
Brand Registry & Stores
Control more of the brand experience.
For eligible trademark owners, Brand Registry can add protection tools and unlock richer ways to present products through A+ Content, Stores, analytics, and branded advertising.
The challenge
Amazon rewards clarity—and punishes guesswork.
Brand Registry is not required to sell, and enrollment alone does not fix a catalog. But for an eligible brand, it can help protect product information and create more control over content. The biggest practical gains often come from A+ Content and a Storefront that lets shoppers explore the whole catalog.
What Matt handles
Work that moves the account forward.
Catalog protection
Use available brand tools to report infringement and improve control over inaccurate brand content or images.
A+ Content
Plan richer product detail content with enhanced images, text, technical information, comparisons, and brand story.
Amazon Storefront
Create a dedicated multi-page destination that organizes all products with branded navigation, imagery, video, and banners.
Off-Amazon destination
Use the Storefront as a more useful Amazon landing destination for appropriate email, social, or campaign traffic.
Typical scope
Built around what your store actually needs.
Brand Registry preparationA+ Content strategyAmazon Store architectureBrand protection workflowsCreative team coordination
The goal
A more protected, flexible, and cohesive Amazon presence that feels like a brand—not a loose collection of listings.Talk to Matt about my account ↗
Prefer to talk now?