Keyword map
Research the words and phrases real shoppers use, then prioritize them by relevance, intent, and product fit.
SEO & Amazon ranking
Rise above pages of similar products.
Help the right shoppers find your products by connecting keyword research, listing relevance, backend search terms, advertising data, and sales performance.
The challenge
Amazon rewards clarity—and punishes guesswork.
Amazon is a massive marketplace, and even a strong product can become buried. Searchability is not one field or one keyword. It comes from how the product is categorized, described, indexed, advertised, clicked, and purchased over time.
What Matt handles
Work that moves the account forward.
Content alignment
Place important search themes naturally across titles, bullets, descriptions, attributes, and A+ Content.
Backend search terms
Use available search-term fields efficiently, removing wasteful repetition and irrelevant traffic.
Ranking priorities
Identify the terms worth supporting through stronger content, conversion work, pricing, inventory, and ads.
Performance learning
Use search-term and sales data to refine the strategy instead of treating optimization as a one-time task.
Typical scope
Built around what your store actually needs.
New product keyword researchExisting catalog auditsBackend search termsSearch-term reportingRanking and relevance priorities
The goal
More qualified visibility—not traffic for traffic’s sake—and a clearer path from search query to sale.Talk to Matt about my account ↗
Prefer to talk now?