Automatic campaigns
Let Amazon test relevant queries and products within a controlled budget, then mine the results for useful targets.
Advertising & promotion
Choose the right campaign for the product, brand, and budget.
Use automatic discovery, manual targeting, branded ads, coupons, and deals as distinct tools—not one undifferentiated ad budget.
The challenge
Amazon rewards clarity—and punishes guesswork.
Amazon’s pay-per-click system can become overwhelming quickly. Automatic campaigns can discover shopper language, while manual campaigns create control through keyword, product, broad, phrase, and exact targeting. Promotions add another layer that must fit margin and inventory.
What Matt handles
Work that moves the account forward.
Manual campaigns
Build intentional keyword and product targets with broad, phrase, and exact match types where appropriate.
Sponsored Brands
For eligible brands, use multi-product and brand-led placements to showcase more of the catalog.
Deals & coupons
Evaluate coupons, Prime-eligible promotions, and other offer tools against margin, timing, inventory, and goals.
Daily optimization
Monitor bids, budgets, placements, search terms, clicks, and conversions instead of setting campaigns and walking away.
Typical scope
Built around what your store actually needs.
Automatic Sponsored ProductsManual keyword campaignsSponsored BrandsCoupons and dealsBid and conversion monitoring
The goal
A promotion system that creates visibility, learns from shopper behavior, and stays accountable to the budget.Talk to Matt about my account ↗
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